How to Build an SEO Strategy That Actually Works for SMBs
A grounded explanation of what SEO involves for a small business, plus five concrete steps around keywords, user experience, Google Business Profile, backlinks and content.
A grounded explanation of what SEO involves for a small business, plus five concrete steps around keywords, user experience, Google Business Profile, backlinks and content.
Five practical local SEO tactics built around Google Business Profile, reviews, local keywords and mobile-friendliness for getting found by nearby customers.
Seven user-experience principles, from navigation and mobile-friendliness to trust signals and forms, aimed at turning more visitors into enquiries.
A look at why designing for the smallest screen first, rather than shrinking a desktop layout down, affects rankings, speed and conversions.
An explanation of why WordPress still suits smaller businesses well, covering ease of use, cost, flexibility, SEO and long-term support.
A weekly-through-yearly checklist of the backups, updates, testing and security tasks that keep a website running safely over time.
Eight practical ways to speed up a WordPress site, from choosing the right hosting to compressing images, caching and trimming extra scripts.
A seven-step framework for vetting WordPress developers on expertise, process, communication and post-launch support rather than price alone.